The Proper Journey

Where Proper Dog Food started…

After trying many different dog food brands for our Maia Moo, we had no luck in finding any she liked.

We constantly struggled with large soft poos and dry, itchy skin, so we decided to do some research into dog food to find answers. We came across two pieces of research which shocked us.

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The Shocking Truth

Davies et al. (2017) and Pereira et al. (2014) analysed the mineral composition of many popular wet and dry dog food brands, including veterinary diets, sold across Europe and the UK.

They found most of these foods had mineral imbalances and did not comply with European Pet Food Industry Federation (FEDIAF) nutritional guidelines, with essential minerals either below the minimum or above the maximum recommended levels.

Pereira et al. (2014) attributed the excess minerals to the overuse of mineral additives, with additives responsible for up to 55% of the total mineral content in the dog foods tested. Davies et al. (2017) concluded that if these foods are fed exclusively for prolonged periods of time, this could compromise the health of our pets.

Polaroid - Dog Food - Fresh, sous-vide meals, no synthetic additives
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These studies highlighted that for many commercial foods, there is either a lack of nutrient testing, or a lack of knowledge about how nutrients should be balanced. Either way, it worried us to think that so many dogs are consuming commercial foods with a potentially dangerous balance of nutrients.

So, before we even began formulating the Proper Dog Food recipe, we spent over a year conducting a systematic review of dog nutrition research, to arm ourselves with as much knowledge as possible (see review here).

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Our research informed our recipe, our cooking methods, and our choice to make an all-natural dog food free from synthetic vitamin-minerals mixes.

Then we started cooking! For Maia and her friends

Polaroid Dog - Fresh, sous-vide meals, no synthetic additives
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Where we are now…

 After several tweaks to our recipes and complete nutrient testing, we managed to create nutritionally complete (and delicious) dog food, without including synthetic vitamin and mineral additives.

We achieved this by using high quality, specially selected and specially prepared ingredients, provided in the perfect proportions.

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Where we are going...

We hope to expand soon to be able to feed even more dogs! We will add more recipes to our selection, and we’d love to produce special recipes to help dogs with specific health conditions.

We would also like to produce a completely natural raw dog food – watch this space!

Polaroid - family with dog - proper dog food

Proper Dog Food - Introducing the first

UK dog food company offering fresh, sous-vide cooked meals

, containing NO synthetic nutrient additives.

We currently only deliver to these areas:

East London (E) Postcode Area:
E1, E2, E3, E4, E5, E6, E7, E8, E9, E10, E11, E12, E13, E14, E15, E16, E17, E18, E20
City of London (EC) Postcode Area:
EC1A, EC1M, EC1N, EC1P, EC1R, EC1V, EC1Y, EC2A, EC2M, EC2N, EC2P, EC2R, EC2V, EC2Y, EC3A, EC3M, EC3N, EC3P, EC3R, EC3V, EC4A, EC4M, EC4N, EC4P, EC4R, EC4V, EC4Y
North London (N) Postcode Area:
N1, N2, N3, N4, N5, N6, N7, N8, N9, N10, N11, N12, N13, N14, N15, N16, N17, N18, N19, N20, N21, N22
North West London (NW) Postcode Area:
NW1, NW2, NW3, NW4, NW5, NW6, NW7, NW8, NW9, NW10, NW11
South East London (SE) Postcode Area:
SE1, SE2, SE3, SE4, SE5, SE6, SE7, SE8, SE9, SE10, SE11, SE12, SE13, SE14, SE15, SE16, SE17, SE18, SE19, SE20, SE21, SE22, SE23, SE24, SE25, SE26, SE27, SE28
Westminster (SW) Postcode Area:
SW1A, SW1E, SW1H, SW1P, SW1V, SW1W, SW1X, SW1Y, SW2, SW3, SW4, SW5, SW6, SW7, SW8, SW9, SW10, SW11, SW12, SW13, SW14, SW15, SW16, SW17, SW18, SW19, SW20
West End (W) Postcode Area:
W1B, W1C, W1D, W1F, W1G, W1H, W1J, W1K, W1S, W1T, W1U, W1W, W2, W3, W4, W5, W6, W7, W8, W9, W10, W11, W12, W13, W14
Bone Broth - Proper Dog Food - Natural Ingredients, No additives

Proper Bone Broth
with probiotcs

To purchase our products head to our 'Order Now!' page and provide us with a few details about your dog. Each meal is made to order and tailored to suit your dog.

One week supply minimum order. Subscribe and save options available.

The one with lamb

To purchase our products head to our 'Order Now!' page and provide us with a few details about your dog. Each meal is made to order and tailored to suit your dog.

One week supply minimum order. Subscribe and save options available.

The one with beef

To purchase our products head to our order now page and provide us with a few details about your dog. Each meal is made to order and tailored to suit your dog.

One week supply minimum order. Subscribe and save options available.